Beverage packaging design plays a vital role in shaping how consumers perceive and connect with a product. Beyond functionality, it communicates brand values, enhances shelf appeal, and supports sustainability goals. A well-crafted design can transform an ordinary drink into a memorable and desirable experience.
According to a study, 73–85% of consumer buying choices are made at the point of sale, with packaging often being the main differentiator. It indicates that packaging is the first impression to influence customer decision. That’s why we’ve gathered beverage packaging design examples to help you attract more customers.
Beverage Packaging Design
Here are 11 drink packaging designs you should know that offer unique inspiration to help make your product more memorable, and appealing on the shelf.
1. Kissd Water Cucumber
KISSD packaging | Image Source: Kron4
KISSD Water Cucumber uses a packaging made from 88% plant-based, fully recyclable cartons made from paper and sugarcane. Its cap is crafted from sugarcane waste, and the design allows easy separation for better recycling—offering a conscious, eco-friendly alternative to traditional plastic bottles.
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2. Fiji Water with Premium Packaging
Fiji water packaging | Image Source: Packaging Strategies
Premium packaging builds on basic functionality by adding value and appeal. It features resealable packs and portable sizes to enhance convenience, making products more attractive to modern lifestyles.
3. International Delight Coffee
International Delight Coffee | Image Source: Walmart
International Delight’s 64 oz carton features an eye-catching design paired with a practical resealable cap, delivering a balance of strong shelf presence. Made from recyclable paperboard, it’s fridge-friendly, easy to pour, and aligns with modern demands for sustainability to make it the best beverage packaging innovation.
Its wide base offers stability, while the ergonomic shape ensures a comfortable grip. The clean label design highlights key product details at a glance, enhancing consumer trust. Lightweight yet durable, the carton maintains freshness and reduces waste.
4. Wise Wolf by Banrock Station
Wise Wolf by Banrock Station | Image Source: Better Retailing
Wise Wolf by Banrock Station uses 95.1% recycled materials, including glass, paper, and plastic, in its packaging. Inspired by Yellowstone’s wolves, the design blends sustainability with storytelling, featuring unique bottles and QR codes that highlight the brand’s environmental efforts and commitment to transparency.
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5. Jack Daniel’s Tennessee Honey
Jack Daniel’s Tennessee Honey | Image Source: About drinks
Packaged in a signature 750 ml square glass bottle, Jack Daniel’s Tennessee Honey features bee and honeycomb details that highlight its smooth, sweet profile, and inviting nature. The screw cap ensures resealability, and the familiar Jack Daniel’s design reflects both brand heritage and playful, premium appeal.
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6. Unkoated
Unkoated | Image Source: Design Rush
Unkoated’s rebrand of Teal Tea blends heritage and modernity, honouring its 1878 roots while introducing a bold, contemporary look. The design balances authenticity with fresh visual impact, creating a memorable identity that respects tradition yet appeals to today’s design-conscious consumer.
7. Keep Clip for Liberty Coca-Cola Beverages
Keep Clip for Coca-Cola | Image Source: Graphic Packaging International
Liberty Coca-Cola’s KeelClip™ replaces plastic rings with a fiber-based system for can multipacks. Rolling out across the U.S. Northeast, it’s set to eliminate 75,000 pounds of plastic yearly. Globally awarded, this innovation showcases a bold shift toward scalable, sustainable beverage packaging.
8. Langers 100% Juice
Langers 100% Juice | Image Source: Langers
Langers 100% Orange Juice comes in a sturdy, BPA-free 64 fl oz PETE bottle with a bright, vitamin C-focused label. Its wide form is fridge-friendly, easy to grip, and recyclable—reinforcing convenience, transparency, and eco-conscious appeal in everyday juice packaging.
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9. Voss Water
Vost water | Image Source: Kent Street Cellars
This Norwegian brand embraces “less is more” with its cylindrical glass bottle and minimalist label. The clean, elegant design highlights the brand name subtly, reflecting purity and sophistication—perfectly aligning with the premium, artesian nature of the water it contains.
10. Harney & Sons Juices and Teas
Harney & Sons Juices and Teas | Image Source: High Lawn Farm
Harney & Sons’ Organic Coffee Tea stands out with packaging that evokes vintage milk bottles. The glass design, paired with an antique-style label, blends nostalgia and elegance—offering a premium, classic aesthetic that complements the uniqueness of their handcrafted brews.
The compact size fits easily in the fridge or on shelves, and the twist-off cap adds everyday convenience. Every element of the design enhances the brand’s artisanal feel, appealing to those who appreciate both tradition and thoughtful presentation in their beverage experience.
11. El Bocoy de Jose Paez Whiskey
El Bocoy de Jose Paez Whiskey | Image Source: Berlin Packaging
El Bocoy de José Páez Whiskey blends luxury and tradition with a modern twist. Its glass bottle features sleek graphics and a carved wooden barrel-shaped cap, paired with a recyclable paperboard-metal canister. This award-winning design appeals to younger audiences while preserving premium heritage cues.
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Now You Know the Best Beverage Packaging Design!
Today’s beverage packaging design combines sustainability, simplicity, and storytelling to meet modern consumer expectations. From recycled materials and resealable designs to minimalist aesthetics and nostalgic touches, thoughtful packaging enhances both functionality and emotional appeal.
Moreover, understanding how a design appears in real life is one of the most important things. That’s why using a mock-up is essential to visualise how it fits the packaging. Tools like Graphicted offer mock-up support to help make your packaging design more polished and distinctive.
